Hello! We are so happy you're here! We could not be more thrilled to launch our DESEDA site today. Laying the foundation for our brand over the past months has been an amazing process. From sourcing production partners, to collaborating with artists on designs, to developing packaging - the list goes on and on. It has been a whirlwind of activity. But, we have never had so much fun.
It was the most wonderful feeling last week when we participated in our first pop-up event at the Merchandise Mart in Chicago. Finally having the opportunity to share the scarves and their stories with the shoppers, and watching their reactions as they touched them and tried them on, was so heartening. A friend captured a scarf styling moment with a super cute shopper we met that evening. When looking at the photo below I couldn't help but reflect that these moments are what DESEDA is all about - beautiful, artful accessories that make you look and feel fabulous. We are still smiling for days afterwards.
We hope you enjoy the site and the stories of the incredibly talented artists behind the scarf design collaborations. We are proud to share these special accessories with you and know that they will bring a delightful, fresh twist to your look. Cheers to new beginnings and all of the DESEDA goodness to come!
xo,
